What does wv mean on facebook

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You may not like what someone says, repeated questions or the person in general. That's part of life and complaining won't benefit anyone. Refrain From Political Discussion. Conversion rate optimization CRO — the process of optimizing your ads to provide more conversions. CPM is used to determine the cost-effectiveness of your campaign. Cost per action CPA — the average cost of a visitor performing an action on your ad.

Cost per purchase CPP — the average cost of a purchase driven through your ads. Facebook allows you to set up cross-sell campaigns using dynamic ads. Custom Audience CA — a type of audience you can create for your Facebook advertising campaigns using customer data such as email addresses or phone numbers. To create a Custom Audience, you will need to upload your customer list to Facebook.

CLTV is crucial in helping you determine how much you can afford to spend on acquiring a customer. Down-sell DS — a sales technique that involves offering the customer a cheaper product when he or she wants to give up on purchasing the product they were initially interested in. The goal of down-selling is to make sure to acquire the customer, even if it means making less profit on that particular sale.

Dynamic Product Ads DPA — a type of Facebook ads that automatically promotes your products to people who have visited your website or app.

You will need to upload your product catalog to Facebook in order to be able to use dynamic ads. Landing Page LP — a dedicated page on your website where people who click on your ads are sent. Landing Page Views LPV — the number of times your landing page was viewed by someone who clicked on your ad.

A Lookalike Audience consists of people who are similar to the people in your Custom Audience. Here the customer is presented with your product or service as a solution to their problem.

One-click upsell OCU — a type of upselling offer where the customer is offered to add additional items to their cart with a single click. One-time offer OTO — a type of upselling offer where the customer is offered to add additional items to their cart, but only for a limited amount of time.

Page Post Engagement PPE — a campaign objective that, when selected, tells Facebook to try to find people in your audience who are the most likely to engage with your posts. Retargeting RT — the practice of advertising products or content to people who have already interacted with your content in some way.

To be able to run retargeting campaigns on Facebook, you will need to place the Facebook Pixel on your website. Return on Investment ROI — the overall return on the amount of money, time, and resources you invest in Facebook advertising. Return on ad spend ROAS — one of the most important advertising metrics. To calculate ROAS, divide the total revenue generated by the advertising campaign with the amount of money spent on the campaign.

This stage is usually used to educate the customer on a problem her or she is having. Up-sell US — a sales technique used to encourage a customer to purchase a more expensive product than the one they are considering. Facebook allows you to set up upsell campaigns using dynamic ads.