Why is lv successful

All LV boutiques operate independently and have their own managers and employees. The brand has its own online store on its main website, which is the only authorized online sales channel.

Unique Production Process: Manual, unique, and unaffected production processes are the huge value in the company. Louis Vuitton suitcases have been made by hand since the 19th century.

The way of production has not changed for years — craftsmen stretch the leather on a suitcase, then they hammer in tiny nails one by one. The corners of the bag are secured by brass buckles to protect the surface of the corners, which are most vulnerable to mechanical damage. Next, the lock with the key is activated, thanks to which a customer can open all the luggage that he owns.

Cooperation with well-known designers and the introduction of limited editions bring Louis Vuitton a lot of income. These inscriptions looked like careless graffiti in neon colors. Some models of handbags are specially made to order and do not have the LV monogram in the background of the graffiti.

In addition to this, many rappers, especially Kanye West, Wiz Khalifa mention the company in some of their songs. Cooperation with highly talented designers from around the world is one of the ways to be a modern luxury brand. The LV cooperated with many outstanding artists and designers. Takashi Murakami created a limited edition of bags with a color-changed monogram. The elements of the collection are in the following colors: black with white dots, red with white dots, and yellow with black dots.

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Powered by Social Snap. Copy link. Copy Copied. Within months, he built a new shop at 1 Rue Scribe. This new shop brought some new luxurious items and thus, a well-reputed luxury brand came into being. For the next 20 years, Vuitton continued to operate out of 1 Rue Scribe, innovating high-quality, luxury luggage, until he died on February 27, , at the age of After his death, his son George took hold of his business and made the famous LV monogram.

The future generations of Vuitton took over business one by one and the brand still holds its place as one of the top luxury leather brands of the World. This makes Louis Vuitton the most valuable luxury brand in the world; it was also the 17th most valuable brand worldwide across all sectors.

You must be logged in to post a comment. America has produced a number of successful entrepreneurs and Jay Adelson is one of them. Early History: Vuitton was born on August 4, , in Anchay, a small working-class settlement in the east of France. But how? Louis Vuitton introduced the famous LV monogram to his bags in From day one, quality has always been at the core of every single Louis Vuitton product.

And this strategy pays off. Every bag made by Louis Vuitton is individually handmade with the utmost care. And even though the company now operates on a very large scale, they still know how to maintain that small company feeling.

What sets LV bags apart is that each one is individually handmade. Exclusivity is another secret to the success of the brand. Louis Vuitton has always tried to counter mass production with short term limited edition series. This means that not everyone will own the same bags, and means that those who do get their hands on a limited edition bag, get fantastic exclusivity. When products come out in small numbers, a buzz is created instantly and people crave the latest style of bag.

Because of this scarcity, waiting lists become longer and longer and the products even more desirable. Visiting a Louis Vuitton store is a luxurious experience in itself. Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. Louis Vuitton knows how to innovate and stay true to their classic traditions at the same time. Through numerous collaborations, the brand has worked with artists and designers such as Jeff Koons, Takashi Murakami and Pharrell Williams who have all created their own limited edition lines.