How does mcdonalds achieve its objectives

McDonald's strives to continually improve the customer experience. McDonald's focuses on employees, franchisees and suppliers working together. They strive to provide quality food in a clean and welcoming environment, while McDonald's global initiative is to provide an exceptional customer experience. Owners and operators, suppliers and employees are the areas of interest that McDonald's strives to balance.

According to aboutMcDonalds. Riding the food industry's current shift to emphasize freshness, sustainability and accountability, McDonald's has managed a hole-in-one. Exploring their strategy and objectives is food for thought for anyone interested in building a successful business. McDonald's is the largest fast-food chain in the world with over 35, restaurants. Committed to providing an exceptional customer experience, it has aligned its worldwide operations around a global strategy to achieve that objective.

But, after steady growth from to , the global value of the brand fell dramatically in The genius of McDonald's is in its willingness to change with the times. The mission statement of McDonalds focuses on addressing issues of customer satisfaction. The mission statement of McDonalds has identified its target customer groups, and also identified their needs and demands.

The mission statement reflects on how its products and services work towards increasing customer satisfaction for its target customers. The mission statement of McDonalds is based on its integral strengths and competencies. This is important for McDonalds as the mission statement will highlight the different systems and processes as well as strategic tactics that the company uses to achieve its organizational and strategic goals.

The achievement of the goals will depend on how well McDonalds makes use of its core competencies. The mission statement for McDonalds is also realistic and clear. This means that McDonalds has used simple, string, and easily understood words and phrases in the drafting of its mission statement.

Clarity is important so that the mission statement is understood by all relevant stakeholders of McDonalds Company. The mission statement of McDonalds is motivational in that it works towards inspiring the employees and the workforce towards giving their optimal best performance towards the goal achievement of McDonalds.

The mission statement of McDonalds is also inspirational in that it develops the need for growth and progress in individuals — for the betterment of not only the company but also for their own selves. The mission statement of McDonalds is precise and to the point. The mission statement of a company should be based on what the company has to offer in terms of products and services.

This means that the mission statement for McDonalds highlights its offerings, but ensures that this offering is in line with the values that the company stands for. The mission statement for McDonalds, therefore, identifies the ethical grounds through which the company systematically works to deliver its offering.

It is important to follow the following steps and answer the following questions to be able to develop successful mission statements:. Organizational goals are those business and strategic objectives that define the purpose of McDonalds. Organizational goals are strategic targets that McDonalds wants to achieve over a period of time.

This time period is generally long term. The goals of McDonalds help direct its employee behaviour, as well as help in directing the operations of the business in the short term.

The goals set by McDonalds should be achievable. This means that McDonalds should have the resources and the finances necessary for being able to realize the organizational goals over the long haul. McDonalds should also have the strategic leadership to be able to achieve these organizational goals. All goals set by McDonalds- even for the long term — have an attached time frame.

This is important to ensure that the organization is effective and efficient in realizing its goals. The goals should be fairly simple and should be easily understood by all employees of McDonalds. This is important as only when employees are clear about what the goals are, their importance, and the urgency of achieving them will they be able to relate with them and work towards achieving them.

The goals set by McDonalds should also be easy to communicate. This means that the jargon used for goal setting and goal communication should be clear and precise.

These goals should be communicated with all managerial levels, and all employees to allow them a directive path to help the organization achieve these goals. The goals set by McDonalds should also be realistic in nature. This means that all strategic goals defined by McDonalds should take into consideration not only its internal financial position and resources but also the skill set of its employees and the larger macro environment.

This will enable the company to set goals that will sue the core competencies of McDonalds to help it achieve the strategic goals easily, and realistically. All goals should be relatable with the employees of McDonalds.

This means that all goals should directly or indirectly be tied to the job tasks and job nature of employees. Organizational objectives for McDonalds are the short to medium term targets and goals that the organization sets to achieve the bigger strategic goals set for the long term. The organizational objectives are important in shaping resource allocation within McDonalds as well as in determining the policies, schedules and processes that are implemented in McDonalds.

All objectives set by McDonalds are specific and clear. This helps employees, as well as managers, manage and maintain focus on the targets and the end results that need to be achieved.